EICMA in Milan is the world’s longest-running professional two-wheeler exhibition, organized by the Italian motorcycle industry association.
It takes place every year in early November at the Rho exhibition center in Milan. The first two days are open only to industry professionals, buyers and media, before opening to general motorcycle fans. It is the highest stage in the global motorcycle industry, bar none. Major mainstream vehicle, electric motorcycle and accessory brands from around the world attend, and many new models choose this venue for their global debuts.
It is also the industry bellwether for next year’s product directions: trends in large-displacement combustion models, electric off-road bikes and new accessories all spread from here to the rest of the world. Importers and channel managers from Europe, North Africa, South America and the Middle East make the trip specifically to find suppliers, and export-oriented companies can connect face-to-face with overseas customers here with high efficiency.
The show also features a real-vehicle test ride area, ideal for demonstrating the true performance of off-road motorcycles. The Cologne show in Germany is more focused on the European market, while visitors to the Chongqing motorcycle show are concentrated in Southeast Asia; EICMA in Milan, by contrast, brings together quality buyers from around the world and offers greater impact for new product launches. TAIMU MOTO is exhibiting again this time, with its booth at Stand U45 in Hall 22. Buyers from all regions are welcome to visit and discuss business on site.
