For Chongqing-made motorcycles to go global, strong hardware product capabilities alone are not enough—innovative approaches to external communication are equally indispensable. Facing the brand-new opportunities presented by the overseas new media landscape, local off-road motorcycle brand TAIMUMOTO, taking advantage of its offline participation in the 24th Chongqing Motorcycle Expo, is stepping beyond traditional exhibition promotion thinking and joining hands with a youth creative team to try AI-empowered international brand communication.
At the offline booth, the full lineup of off-road models is neatly displayed, receiving visiting buyers from across the country and even overseas; online, TAIMUMOTO no longer relies solely on traditional industry promotion models. Joining hands with a youth creative team, it is trying AI-empowered content creation, using short videos, creative visual materials and other new formats to tell the story of Chongqing-made motorcycles to overseas audiences.
Chongqing is a highland of China’s motorcycle industry. For local motorcycle brands to break through and go overseas, in addition to consolidating hardware product capabilities, innovation in communication methods is equally indispensable. On one hand, TAIMUMOTO deeply cultivates complete vehicle R&D and manufacturing, honing the product strength of its off-road models; on the other hand, it seizes the new opportunities of new media and AI communication, leveraging the creative vitality of a youth team to open up online external communication channels.
Using offline exhibitions to solidify product displays and AI new media to broaden external reach, TAIMUMOTO is trying to blaze a path that combines hard product strength with youthful new media communication, helping Chongqing-made off-road motorcycles better enter the international market.